Personal Branding & Type Design | Theresia
January 2019 | Self Initiated
This project was a self initiated project to develop a personal branding project of Theresia Maria. I made this project to prepare myself for an internship. The concept of the design to embrace my personality as a designer focused on minimalism and functionalism with a classic touch. I also made a custom typeface that I used as my logotype to help form an impression of my branding.
Typefaces have an essential role in setting the mood and forming an impression about the design. As part of my self-branding, I made a typeface referring to the concept of my personality as a designer focusing on minimalism and functionalism with a classic touch. I chose a bold style to draw attention to short phrases. Serif style is used to show classic, sophisticated, but still modern feel.
Theresia Maria
theresiamariasn[at]gmail.com
Jakarta, Indonesia
Portfolio issuu
IG @theresiamsn
